01

DISCOVERY: Knowing your story is my top priority before any designing begins. Through a detailed questionnaire, I’ll learn the ins and outs of your business, including your audience, values, goals, and the heartbeat behind what you do.

02

STRATEGY: I then translate all I’ve learned in the discovery phase into a creative brief that shows the vision and project goal, as well as a visual mood board with design direction. This serves as a road map during the design process to ensure we have a clear direction going forward.

03

DESIGN: Using the Creative Brief as my guide, I start designing, sketching, and exploring ideas. I’ll then present a beautiful presentation highlighting ONE stand-out brand identity concept that captures the heart of your business.

04

COLLATERAL: Once your brand identity is finalized, I’ll then design your coordinating print and/or digital brand collateral that you’ve chosen with your package.

05

DELIVERY: You’ll then receive all of your final files, as well as a Brand Style Guide that will equip you to implement your new branding confidently for years to come. Then, we’ll schedule a launch date and celebrate!